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Record Nr. |
UNINA9910459925503321 |
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Autore |
Potter Evan H |
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Titolo |
Branding Canada [[electronic resource] ] : projecting Canada's soft power through public diplomacy / / Evan H. Potter |
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Pubbl/distr/stampa |
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Montreal, : McGill-Queen's University Press, c2009 |
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ISBN |
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1-282-86629-X |
9786612866296 |
0-7735-7582-0 |
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Descrizione fisica |
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1 electronic text (xvi, 368 p. : ill.) : digital file |
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Disciplina |
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Soggetti |
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Diplomacy |
Public relations and politics - Canada - History |
Electronic books. |
Canada Foreign relations 1945- |
Canada Relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Introduction: Canada's Warm but Fuzzy International Image -- Pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- Pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- Pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. |
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