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010   $a1-282-86629-X
010   $a9786612866296
010   $a0-7735-7582-0
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100   $a20110329d2009      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aBranding Canada$b[electronic resource] $eprojecting Canada's soft power through public diplomacy /$fEvan H. Potter
210   $aMontreal $cMcGill-Queen's University Press$dc2009
215   $a1 electronic text (xvi, 368 p. : ill.) $cdigital file
311   $a0-7735-3452-0 
311   $a0-7735-3435-0 
320   $aIncludes bibliographical references and index.
327   $a1. Introduction: Canada's Warm but Fuzzy International Image -- Pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- Pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- Pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy.
606   $aDiplomacy
606   $aPublic relations and politics$zCanada$xHistory
607   $aCanada$xForeign relations$y1945-
607   $aCanada$xRelations
608   $aElectronic books.
615  0$aDiplomacy.
615  0$aPublic relations and politics$xHistory.
676   $a327.71009/045
700   $aPotter$b Evan H$0882420
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910459925503321
996   $aBranding Canada$91970968
997   $aUNINA