02486nam 2200613Ia 450 991045992550332120200520144314.01-282-86629-X97866128662960-7735-7582-0(CKB)2670000000080566(SSID)ssj0000478056(PQKBManifestationID)11300020(PQKBTitleCode)TC0000478056(PQKBWorkID)10419056(PQKB)11002397(CEL)432803(CaBNvSL)slc00225656(MiAaPQ)EBC3271213(MiAaPQ)EBC3332042(Au-PeEL)EBL3332042(CaPaEBR)ebr10558991(CaONFJC)MIL286629(OCoLC)923233983(EXLCZ)99267000000008056620110329d2009 uy 0engurcn|||||||||txtccrBranding Canada[electronic resource] projecting Canada's soft power through public diplomacy /Evan H. PotterMontreal McGill-Queen's University Pressc20091 electronic text (xvi, 368 p. : ill.) digital file0-7735-3452-0 0-7735-3435-0 Includes bibliographical references and index.1. Introduction: Canada's Warm but Fuzzy International Image -- Pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- Pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- Pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy.DiplomacyPublic relations and politicsCanadaHistoryCanadaForeign relations1945-CanadaRelationsElectronic books.Diplomacy.Public relations and politicsHistory.327.71009/045Potter Evan H882420MiAaPQMiAaPQMiAaPQBOOK9910459925503321Branding Canada1970968UNINA