De-Westernizing communication research [[electronic resource] ] : altering questions and changing frameworks / / edited by Georgette Wang

• Pubblicazione: Abingdon ; ; New York, : Routledge, 2011
• Descrizione fisica: 1 online resource (291 p.)
• Disciplina: 302.2; 302.207/2
• Soggetto topico: Communication - Research; Postmodernism
• Soggetto genere / forma: Electronic books.
• Altri autori: WangGeorgette
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Front Cover; De-Westernizing Communication Research; Copyright Page; Contents; List of illustrations; Notes on contributors; Preface; Acknowledgements; 1. Beyond de Westernizingcommunication research: an introduction: Georgette Wang; Part A: Eurocentrism in communication research: the problem and its contributing factors; 2.De-Westernizing communication: strategies for neutralizing cultural myths: Molefi Kete Asante; 3. Emerging global divides in media and communication theory: European universalism versus non-Western reactions: Shelton Gunaratne ; 4. Globalizing media and communication studies: thoughts on the translocal and the modern: Marwan Kraidy5. Orientalism, Occidentalism and communication research: Georgette Wang; Part B: The promises of focusing on the particular; 6. "De-Westernizing" communication studies in Chinese societies?: Paul S. N. Lee; 7. To Westernize or not: that's NOT the question: Wei-Wen Chung; 8. Pitfalls of cross-cultural analysis: Chinese wenyi film and melodrama: Emilie Yueh-Yu Yeh; Part C: From cultural specificity to cultural generality: the possibility of universal universality ; 9. The geography of theory and the place of knowledge: pivots, peripheries and waiting rooms: David Morley10. Journeys to the West: the making of Asian modernities: Graham Murdock; 11. Moving beyond the dichotomy of communication studies: boundary wisdom as the key: Guo-Ming Chen; 12. Beyond ethnocentrism in communication theory: towards a culture-centric approach: Eddie C. Y. Kuo and Han Ei Chew; 13. Reconceptualizing de-Westernization:science of meaning as an alternative: Yaly Chao; Part D: Opportunities, limitations, and implications for future research ; 14. Whither Eurocentrism? Media, culture and nativism in our time: Gholam Khiabany15. The production of Asian theories of communication: contexts and challenges: Wimal Dissanayake; 16. The definition and types of alternative discourses: Syed Farid Alatas; 17. After the fall of the Tower of Babel: culture-commensurability as a point of departure: Georgette Wang; Index
• Sommario/riassunto: The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being "Westerncentric". Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, an
• Titolo autorizzato: De-Westernizing communication research
• ISBN: 1-136-93538-X; 1-283-03832-3; 9786613038326; 0-203-84659-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910458970203321
• Lo trovi qui: Univ. Federico II
• Serie: Routledge contemporary Asia series ; ; 25.