04604nam 2200673Ia 450 991045897020332120200520144314.01-136-93538-X1-283-03832-397866130383260-203-84659-1(CKB)2560000000058827(EBL)668232(OCoLC)705929946(SSID)ssj0000468425(PQKBManifestationID)11303662(PQKBTitleCode)TC0000468425(PQKBWorkID)10498275(PQKB)11618975(MiAaPQ)EBC668232(Au-PeEL)EBL668232(CaPaEBR)ebr10446846(CaONFJC)MIL303832(EXLCZ)99256000000005882720100201d2011 uy 0engur|n|---|||||txtccrDe-Westernizing communication research[electronic resource] altering questions and changing frameworks /edited by Georgette WangAbingdon ;New York Routledge20111 online resource (291 p.)Routledge contemporary Asia series ;v. 25Description based upon print version of record.0-415-85502-0 0-415-57545-1 Includes bibliographical references and index.Front Cover; De-Westernizing Communication Research; Copyright Page; Contents; List of illustrations; Notes on contributors; Preface; Acknowledgements; 1. Beyond de Westernizingcommunication research: an introduction: Georgette Wang; Part A: Eurocentrism in communication research: the problem and its contributing factors; 2.De-Westernizing communication: strategies for neutralizing cultural myths: Molefi Kete Asante; 3. Emerging global divides in media and communication theory: European universalism versus non-Western reactions: Shelton Gunaratne4. Globalizing media and communication studies: thoughts on the translocal and the modern: Marwan Kraidy5. Orientalism, Occidentalism and communication research: Georgette Wang; Part B: The promises of focusing on the particular; 6. "De-Westernizing" communication studies in Chinese societies?: Paul S. N. Lee; 7. To Westernize or not: that's NOT the question: Wei-Wen Chung; 8. Pitfalls of cross-cultural analysis: Chinese wenyi film and melodrama: Emilie Yueh-Yu Yeh; Part C: From cultural specificity to cultural generality: the possibility of universal universality9. The geography of theory and the place of knowledge: pivots, peripheries and waiting rooms: David Morley10. Journeys to the West: the making of Asian modernities: Graham Murdock; 11. Moving beyond the dichotomy of communication studies: boundary wisdom as the key: Guo-Ming Chen; 12. Beyond ethnocentrism in communication theory: towards a culture-centric approach: Eddie C. Y. Kuo and Han Ei Chew; 13. Reconceptualizing de-Westernization:science of meaning as an alternative: Yaly Chao; Part D: Opportunities, limitations, and implications for future research14. Whither Eurocentrism? Media, culture and nativism in our time: Gholam Khiabany15. The production of Asian theories of communication: contexts and challenges: Wimal Dissanayake; 16. The definition and types of alternative discourses: Syed Farid Alatas; 17. After the fall of the Tower of Babel: culture-commensurability as a point of departure: Georgette Wang; IndexThe rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being "Westerncentric". Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, anRoutledge contemporary Asia series ;25.CommunicationResearchPostmodernismElectronic books.CommunicationResearch.Postmodernism.302.2302.207/2Wang Georgette868395MiAaPQMiAaPQMiAaPQBOOK9910458970203321De-Westernizing communication research1938517UNINA