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[null,"1.","Record Nr.",null,"UNINA9910458970203321"]
[null,null,"Titolo",null,"De-Westernizing communication research [[electronic resource] ] : altering questions and changing frameworks / / edited by Georgette Wang"]
[null,null,"Pubbl/distr/stampa",null,"Abingdon ; ; New York, : Routledge, 2011"]
[null,null,"ISBN",null,"1-136-93538-X"]
[{"$nulls":4},"1-283-03832-3"]
[{"$nulls":4},"9786613038326"]
[{"$nulls":4},"0-203-84659-1"]
[null,null,"Descrizione fisica",null,"1 online resource (291 p.)"]
[null,null,"Collana",null,"Routledge contemporary Asia series ; ; v. 25"]
[null,null,"Disciplina",null,"302.2"]
[{"$nulls":4},"302.207/2"]
[null,null,"Soggetti",null,"Communication - Research"]
[{"$nulls":4},"Postmodernism"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front Cover; De-Westernizing Communication Research; Copyright Page; Contents; List of illustrations; Notes on contributors; Preface; Acknowledgements; 1. Beyond de Westernizingcommunication research: an introduction: Georgette Wang; Part A: Eurocentrism in communication research: the problem and its contributing factors; 2.De-Westernizing communication: strategies for neutralizing cultural myths: Molefi Kete Asante; 3. Emerging global divides in media and communication theory: European universalism versus non-Western reactions: Shelton Gunaratne"]
[{"$nulls":4},"4. Globalizing media and communication studies: thoughts on the translocal and the modern: Marwan Kraidy5. Orientalism, Occidentalism and communication research: Georgette Wang; Part B: The promises of focusing on the particular; 6. \"De-Westernizing\" communication studies in Chinese societies?: Paul S. N. Lee; 7. To Westernize or not: that's NOT the question: Wei-Wen Chung; 8. Pitfalls of cross-cultural analysis: Chinese wenyi film and melodrama: Emilie Yueh-Yu Yeh; Part C: From cultural specificity to cultural generality: the possibility of universal universality"]
[{"$nulls":4},"9. The geography of theory and the place of knowledge: pivots, "]
[{"$nulls":4},"peripheries and waiting rooms: David Morley10. Journeys to the West: the making of Asian modernities: Graham Murdock; 11. Moving beyond the dichotomy of communication studies: boundary wisdom as the key: Guo-Ming Chen; 12. Beyond ethnocentrism in communication theory: towards a culture-centric approach: Eddie C. Y. Kuo and Han Ei Chew; 13. Reconceptualizing de-Westernization:science of meaning as an alternative: Yaly Chao; Part D: Opportunities, limitations, and implications for future research"]
[{"$nulls":4},"14. Whither Eurocentrism? Media, culture and nativism in our time: Gholam Khiabany15. The production of Asian theories of communication: contexts and challenges: Wimal Dissanayake; 16. The definition and types of alternative discourses: Syed Farid Alatas; 17. After the fall of the Tower of Babel: culture-commensurability as a point of departure: Georgette Wang; Index"]
[null,null,null,"Sommario/riassunto","The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being \"Westerncentric\". Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, an"]