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Record Nr. |
UNINA9910458970203321 |
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Titolo |
De-Westernizing communication research [[electronic resource] ] : altering questions and changing frameworks / / edited by Georgette Wang |
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Pubbl/distr/stampa |
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Abingdon ; ; New York, : Routledge, 2011 |
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ISBN |
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1-136-93538-X |
1-283-03832-3 |
9786613038326 |
0-203-84659-1 |
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Descrizione fisica |
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1 online resource (291 p.) |
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Collana |
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Routledge contemporary Asia series ; ; v. 25 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Communication - Research |
Postmodernism |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front Cover; De-Westernizing Communication Research; Copyright Page; Contents; List of illustrations; Notes on contributors; Preface; Acknowledgements; 1. Beyond de Westernizingcommunication research: an introduction: Georgette Wang; Part A: Eurocentrism in communication research: the problem and its contributing factors; 2.De-Westernizing communication: strategies for neutralizing cultural myths: Molefi Kete Asante; 3. Emerging global divides in media and communication theory: European universalism versus non-Western reactions: Shelton Gunaratne |
4. Globalizing media and communication studies: thoughts on the translocal and the modern: Marwan Kraidy5. Orientalism, Occidentalism and communication research: Georgette Wang; Part B: The promises of focusing on the particular; 6. "De-Westernizing" communication studies in Chinese societies?: Paul S. N. Lee; 7. To Westernize or not: that's NOT the question: Wei-Wen Chung; 8. Pitfalls of cross-cultural analysis: Chinese wenyi film and melodrama: Emilie Yueh-Yu Yeh; Part C: From |
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cultural specificity to cultural generality: the possibility of universal universality |
9. The geography of theory and the place of knowledge: pivots, peripheries and waiting rooms: David Morley10. Journeys to the West: the making of Asian modernities: Graham Murdock; 11. Moving beyond the dichotomy of communication studies: boundary wisdom as the key: Guo-Ming Chen; 12. Beyond ethnocentrism in communication theory: towards a culture-centric approach: Eddie C. Y. Kuo and Han Ei Chew; 13. Reconceptualizing de-Westernization:science of meaning as an alternative: Yaly Chao; Part D: Opportunities, limitations, and implications for future research |
14. Whither Eurocentrism? Media, culture and nativism in our time: Gholam Khiabany15. The production of Asian theories of communication: contexts and challenges: Wimal Dissanayake; 16. The definition and types of alternative discourses: Syed Farid Alatas; 17. After the fall of the Tower of Babel: culture-commensurability as a point of departure: Georgette Wang; Index |
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Sommario/riassunto |
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The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being "Westerncentric". Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, an |
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