Think, play, do [[electronic resource] ] : technology, innovation, and organization / / Mark Dodgson, David Gann, Ammon Salter

• Autore: Dodgson Mark <1957->
• Pubblicazione: Oxford ; ; New York, : Oxford University Press, 2005
• Descrizione fisica: 1 online resource (275 p.)
• Disciplina: 658.4/062
• Soggetto topico: Technological innovations; Information technology; Research, Industrial; Creative ability in business
• Soggetto genere / forma: Electronic books.
• Altri autori: GannDavid SalterAmmon J
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Contents; List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index
• Sommario/riassunto: Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new opt
• Titolo autorizzato: Think, play, do
• ISBN: 1-280-75762-0; 0-19-151494-2; 1-4294-2201-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910458454003321
• Lo trovi qui: Univ. Federico II