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101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 10$aThink, play, do$b[electronic resource] $etechnology, innovation, and organization /$fMark Dodgson, David Gann, Ammon Salter
210   $aOxford ;$aNew York $cOxford University Press$d2005
215   $a1 online resource (275 p.)
300   $aDescription based upon print version of record.
311   $a0-19-926808-8 
311   $a0-19-926809-6 
320   $aIncludes bibliographical references and index.
327   $aContents; List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index
330   $aWithout innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new opt
606   $aTechnological innovations
606   $aInformation technology
606   $aResearch, Industrial
606   $aCreative ability in business
608   $aElectronic books.
615  0$aTechnological innovations.
615  0$aInformation technology.
615  0$aResearch, Industrial.
615  0$aCreative ability in business.
676   $a658.4/062
700   $aDodgson$b Mark$f1957-$0147676
701   $aGann$b David$0739434
701   $aSalter$b Ammon J$0739435
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910458454003321
996   $aThink, play, do$92270068
997   $aUNINA