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Record Nr. |
UNINA9910458454003321 |
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Autore |
Dodgson Mark <1957-> |
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Titolo |
Think, play, do [[electronic resource] ] : technology, innovation, and organization / / Mark Dodgson, David Gann, Ammon Salter |
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Pubbl/distr/stampa |
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Oxford ; ; New York, : Oxford University Press, 2005 |
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ISBN |
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1-280-75762-0 |
0-19-151494-2 |
1-4294-2201-7 |
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Descrizione fisica |
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1 online resource (275 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Technological innovations |
Information technology |
Research, Industrial |
Creative ability in business |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index |
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Sommario/riassunto |
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Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new opt |
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