02934nam 22006614a 450 991045845400332120200520144314.01-280-75762-00-19-151494-21-4294-2201-7(CKB)1000000000401524(EBL)422816(OCoLC)476259779(SSID)ssj0000258613(PQKBManifestationID)11235458(PQKBTitleCode)TC0000258613(PQKBWorkID)10257170(PQKB)11262700(MiAaPQ)EBC422816(Au-PeEL)EBL422816(CaPaEBR)ebr10271607(CaONFJC)MIL75762(EXLCZ)99100000000040152420050721d2005 uy 0engur|n|---|||||txtccrThink, play, do[electronic resource] technology, innovation, and organization /Mark Dodgson, David Gann, Ammon SalterOxford ;New York Oxford University Press20051 online resource (275 p.)Description based upon print version of record.0-19-926808-8 0-19-926809-6 Includes bibliographical references and index.Contents; List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; IndexWithout innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innovation technology' is being applied to the innovation process. When used effectively, innovation technology makes the innovation process faster, better and cheaper. The book outlines a new scheme for the innovation process: Think, Play, Do. Innovation requires creating new ideas and thinking about new optTechnological innovationsInformation technologyResearch, IndustrialCreative ability in businessElectronic books.Technological innovations.Information technology.Research, Industrial.Creative ability in business.658.4/062Dodgson Mark1957-147676Gann David739434Salter Ammon J739435MiAaPQMiAaPQMiAaPQBOOK9910458454003321Think, play, do2270068UNINA