Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons
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| Autore: |
Simmons Annette
|
| Titolo: |
Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons
|
| Pubblicazione: | New York, : Amacom, c2007 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (241 p.) |
| Disciplina: | 658.4/52 |
| Soggetto topico: | Business communication |
| Storytelling | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 213-216) and index. |
| Nota di contenuto: | PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
| Sommario/riassunto: | Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is. |
| Titolo autorizzato: | Whoever tells the best story wins |
| ISBN: | 1-62198-464-8 |
| 1-281-12670-5 | |
| 9786611126704 | |
| 0-8144-0084-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910458146103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |