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Record Nr. |
UNINA9910458146103321 |
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Autore |
Simmons Annette |
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Titolo |
Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons |
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Pubbl/distr/stampa |
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New York, : Amacom, c2007 |
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ISBN |
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1-62198-464-8 |
1-281-12670-5 |
9786611126704 |
0-8144-0084-1 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (241 p.) |
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Disciplina |
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Soggetti |
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Business communication |
Storytelling |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 213-216) and index. |
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Nota di contenuto |
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PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
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Sommario/riassunto |
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Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is. |
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