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[null,"1.","Record Nr.",null,"UNINA9910458146103321"]
[null,null,"Autore",null,"Simmons Annette"]
[null,null,"Titolo",null,"Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons"]
[null,null,"Pubbl/distr/stampa",null,"New York, : Amacom, c2007"]
[null,null,"ISBN",null,"1-62198-464-8"]
[{"$nulls":4},"1-281-12670-5"]
[{"$nulls":4},"9786611126704"]
[{"$nulls":4},"0-8144-0084-1"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (241 p.)"]
[null,null,"Disciplina",null,"658.4/52"]
[null,null,"Soggetti",null,"Business communication"]
[{"$nulls":4},"Storytelling"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 213-216) and index."]
[null,null,"Nota di contenuto",null,"PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action."]
[null,null,null,"Sommario/riassunto","Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is."]