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Autore: | Cook Arthur G |
Titolo: | Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook |
Pubblicazione: | Aldershot, England ; ; Burlington, VT, : Gower, c2006 |
Descrizione fisica: | 1 online resource (160 p.) |
Disciplina: | 615.1068/4 |
Soggetto topico: | Pharmaceutical industry - Forecasting |
Pharmaceutical industry | |
Soggetto genere / forma: | Electronic books. |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. 135-137) and index. |
Nota di contenuto: | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index |
Sommario/riassunto: | The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ |
Titolo autorizzato: | Forecasting for the pharmaceutical industry |
ISBN: | 1-281-96869-2 |
9786611968694 | |
0-7546-8557-8 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910450893903321 |
Lo trovi qui: | Univ. Federico II |
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