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010   $a1-281-96869-2
010   $a9786611968694
010   $a0-7546-8557-8
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035   $a(EBL)429683
035   $a(OCoLC)437113530
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035   $a(PQKBTitleCode)TC0000156843
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100   $a20060413d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aForecasting for the pharmaceutical industry$b[electronic resource] $emodels for new product and in-market forecasting and how to use them /$fArthur G. Cook
210   $aAldershot, England ;$aBurlington, VT $cGower$dc2006
215   $a1 online resource (160 p.)
300   $aDescription based upon print version of record.
311   $a0-566-08675-1 
320   $aIncludes bibliographical references (p. 135-137) and index.
327   $aCover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index
330   $aThe author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ
606   $aPharmaceutical industry$xForecasting
606   $aPharmaceutical industry
608   $aElectronic books.
615  0$aPharmaceutical industry$xForecasting.
615  0$aPharmaceutical industry.
676   $a615.1068/4
700   $aCook$b Arthur G$0200191
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450893903321
996   $aForecasting for the pharmaceutical industry$92254176
997   $aUNINA