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[null,"1.","Record Nr.",null,"UNINA9910450893903321"]
[null,null,"Autore",null,"Cook Arthur G"]
[null,null,"Titolo",null,"Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook"]
[null,null,"Pubbl/distr/stampa",null,"Aldershot, England ; ; Burlington, VT, : Gower, c2006"]
[null,null,"ISBN",null,"1-281-96869-2"]
[{"$nulls":4},"9786611968694"]
[{"$nulls":4},"0-7546-8557-8"]
[null,null,"Descrizione fisica",null,"1 online resource (160 p.)"]
[null,null,"Disciplina",null,"615.1068/4"]
[null,null,"Soggetti",null,"Pharmaceutical industry - Forecasting"]
[{"$nulls":4},"Pharmaceutical industry"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 135-137) and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index"]
[null,null,null,"Sommario/riassunto","The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of differ"]