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Titolo: | Product portfolio management and corporate performance in the banking sector [[electronic resource] /] / Editor: Gerald Vinten |
Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2005 |
Descrizione fisica: | 1 online resource (128 p.) |
Disciplina: | 332.6 |
Soggetto topico: | Banks and banking |
Portfolio management | |
Soggetto genere / forma: | Electronic books. |
Altri autori: | VintenGerald |
Note generali: | Description based upon print version of record. |
Nota di contenuto: | CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Customer perspectives on the role and importance of branding in Irish retail financial services; Re-engineering service quality process mapping: e-banking process; Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece; American consumers' attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentation |
Product development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environmentEnhancing microfinance outreach through market-oriented new service development in Indian regional rural banks; Note from the publisher | |
Sommario/riassunto: | As services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the development of e-banking has added to theintensity of competition. |
Titolo autorizzato: | Product portfolio management and corporate performance in the banking sector |
ISBN: | 1-280-50839-6 |
9786610508396 | |
1-84544-248-2 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910450034603321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |