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Record Nr. |
UNINA9910450034603321 |
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Titolo |
Product portfolio management and corporate performance in the banking sector [[electronic resource] /] / Editor: Gerald Vinten |
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Pubbl/distr/stampa |
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Bradford, England, : Emerald Group Publishing, c2005 |
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ISBN |
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1-280-50839-6 |
9786610508396 |
1-84544-248-2 |
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Descrizione fisica |
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1 online resource (128 p.) |
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Collana |
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International journal of bank marketing for the financial services sector ; ; v.23, no. 1 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Banks and banking |
Portfolio management |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Customer perspectives on the role and importance of branding in Irish retail financial services; Re-engineering service quality process mapping: e-banking process; Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece; American consumers' attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentation |
Product development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environmentEnhancing microfinance outreach through market-oriented new service development in Indian regional rural banks; Note from the publisher |
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Sommario/riassunto |
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As services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse |
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