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010   $a1-280-50839-6
010   $a9786610508396
010   $a1-84544-248-2
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035   $a(EBL)233850
035   $a(OCoLC)191038885
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035   $a(PQKBTitleCode)TC0000674004
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100   $a20000815d2005      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aProduct portfolio management and corporate performance in the banking sector$b[electronic resource] /$fEditor: Gerald Vinten
210   $aBradford, England $cEmerald Group Publishing$dc2005
215   $a1 online resource (128 p.)
225 0 $aInternational journal of bank marketing for the financial services sector ;$vv.23, no. 1
300   $aDescription based upon print version of record.
311   $a1-84544-086-2 
327   $aCONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Customer perspectives on the role and importance of branding in Irish retail financial services; Re-engineering service quality process mapping: e-banking process; Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece; American consumers' attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentation
327   $aProduct development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environmentEnhancing microfinance outreach through market-oriented new service development in Indian regional rural banks; Note from the publisher
330   $aAs services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the development of e-banking has added to theintensity of competition.
606   $aBanks and banking
606   $aPortfolio management
608   $aElectronic books.
615  0$aBanks and banking.
615  0$aPortfolio management.
676   $a332.6
701   $aVinten$b Gerald$0631135
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910450034603321
996   $aProduct portfolio management and corporate performance in the banking sector$91941583
997   $aUNINA