02966nam 2200589Ia 450 991045003460332120200520144314.01-280-50839-697866105083961-84544-248-2(CKB)1000000000032635(EBL)233850(OCoLC)191038885(SSID)ssj0000674004(PQKBManifestationID)11381701(PQKBTitleCode)TC0000674004(PQKBWorkID)10644821(PQKB)11146296(MiAaPQ)EBC233850(Au-PeEL)EBL233850(CaPaEBR)ebr10085653(CaONFJC)MIL50839(EXLCZ)99100000000003263520000815d2005 uy 0engur|n|---|||||txtccrProduct portfolio management and corporate performance in the banking sector[electronic resource] /Editor: Gerald VintenBradford, England Emerald Group Publishingc20051 online resource (128 p.)International journal of bank marketing for the financial services sector ;v.23, no. 1Description based upon print version of record.1-84544-086-2 CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Customer perspectives on the role and importance of branding in Irish retail financial services; Re-engineering service quality process mapping: e-banking process; Learning during developing and implementing new bank offerings Eric Stevens Groupe ESCEM, Tours, France, and Sergios Dimitriadis Athens University of Economics and Business, Athens, Greece; American consumers' attitudes towards commercial banks A comparison of local and national bank customers by use of geodemographic segmentationProduct development in UK retail banking Developing a market-oriented approach in a rapidly changing regulatory environmentEnhancing microfinance outreach through market-oriented new service development in Indian regional rural banks; Note from the publisherAs services increasingly become a crucial sector of Western economies, the need forscholarly research focusing on the management of product-related decisions becomesstronger. In the financial services sector in particular, deregulation has led to intenseand quite diverse competition, while the development of e-banking has added to theintensity of competition.Banks and bankingPortfolio managementElectronic books.Banks and banking.Portfolio management.332.6Vinten Gerald631135MiAaPQMiAaPQMiAaPQBOOK9910450034603321Product portfolio management and corporate performance in the banking sector1941583UNINA