Business research methods : an applied orientation / / S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
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| Autore: |
Sreejesh S
|
| Titolo: |
Business research methods : an applied orientation / / S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
|
| Pubblicazione: | Heidelberg ; ; New York, : Springer, c2014 |
| Descrizione fisica: | 1 online resource (291 p.) |
| Disciplina: | 330 |
| 330.015195 | |
| 650 | |
| 658 | |
| Soggetto topico: | Business - Research |
| Research | |
| Altri autori: |
MohapatraSanjay
AnusreeM. R
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionnaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports. |
| Sommario/riassunto: | Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations. |
| Titolo autorizzato: | Business research methods |
| ISBN: | 3-319-00539-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910298559703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |