03066nam 2200601Ia 450 991029855970332120200520144314.03-319-00539-110.1007/978-3-319-00539-3(CKB)2670000000423039(EBL)1398578(OCoLC)858763888(SSID)ssj0000962552(PQKBManifestationID)11600203(PQKBTitleCode)TC0000962552(PQKBWorkID)10988852(PQKB)11235428(MiAaPQ)EBC1398578(DE-He213)978-3-319-00539-3(PPN)172422515(EXLCZ)99267000000042303920130813d2014 uy 0engur|n|---|||||txtccrBusiness research methods an applied orientation /S. Sreejesh, Sanjay Mohapatra, M. R. AnusreeHeidelberg ;New York Springerc20141 online resource (291 p.)Description based upon print version of record.3-319-00538-3 Includes bibliographical references and index.Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionnaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports.Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.BusinessResearchResearchBusinessResearch.Research.330330.015195650658Sreejesh S1059172Mohapatra Sanjay945781Anusree M. R1059173MiAaPQMiAaPQMiAaPQBOOK9910298559703321Business research methods2504523UNINA