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Record Nr. |
UNINA9910298559703321 |
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Autore |
Sreejesh S |
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Titolo |
Business research methods : an applied orientation / / S. Sreejesh, Sanjay Mohapatra, M. R. Anusree |
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Pubbl/distr/stampa |
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Heidelberg ; ; New York, : Springer, c2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (291 p.) |
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Altri autori (Persone) |
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MohapatraSanjay |
AnusreeM. R |
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Disciplina |
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Soggetti |
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Business - Research |
Research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionnaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports. |
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Sommario/riassunto |
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Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this |
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