LEADER 03066nam 2200601Ia 450 001 9910298559703321 005 20200520144314.0 010 $a3-319-00539-1 024 7 $a10.1007/978-3-319-00539-3 035 $a(CKB)2670000000423039 035 $a(EBL)1398578 035 $a(OCoLC)858763888 035 $a(SSID)ssj0000962552 035 $a(PQKBManifestationID)11600203 035 $a(PQKBTitleCode)TC0000962552 035 $a(PQKBWorkID)10988852 035 $a(PQKB)11235428 035 $a(MiAaPQ)EBC1398578 035 $a(DE-He213)978-3-319-00539-3 035 $a(PPN)172422515 035 $a(EXLCZ)992670000000423039 100 $a20130813d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness research methods $ean applied orientation /$fS. Sreejesh, Sanjay Mohapatra, M. R. Anusree 210 $aHeidelberg ;$aNew York $cSpringer$dc2014 215 $a1 online resource (291 p.) 300 $aDescription based upon print version of record. 311 $a3-319-00538-3 320 $aIncludes bibliographical references and index. 327 $aIntroduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionnaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports. 330 $aSince research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.  The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.  The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations. 606 $aBusiness$xResearch 606 $aResearch 615 0$aBusiness$xResearch. 615 0$aResearch. 676 $a330 676 $a330.015195 676 $a650 676 $a658 700 $aSreejesh$b S$01059172 701 $aMohapatra$b Sanjay$0945781 701 $aAnusree$b M. R$01059173 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910298559703321 996 $aBusiness research methods$92504523 997 $aUNINA