Rethinking place branding : comprehensive brand development for cities and regions / / Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.

• Pubblicazione: Cham, : Springer, 2015
• Descrizione fisica: 252p
• Disciplina: 330; 338.9; 658.8; 710
• Soggetto topico: Marketing; Regional economics; Space in economics; Regional planning; City planning; Architecture
• Altri autori: KavaratzisMihalis WarnabyGary AshworthG. J (Gregory John)
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Sommario/riassunto: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.'
• Titolo autorizzato: Rethinking place branding
• ISBN: 9783319124247 : (ebk : EbookCentral)
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910298506603321
• Lo trovi qui: Univ. Federico II