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200 10$aRethinking place branding $ecomprehensive brand development for cities and regions /$fMihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
210   $aCham $cSpringer$d2015
215   $a252p
300   $aDescription based upon print version of record.
320   $aIncludes bibliographical references.
330   $aAs Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.'
606   $aMarketing
606   $aRegional economics
606   $aSpace in economics
606   $aRegional planning
606   $aCity planning
606   $aArchitecture
615  0$aMarketing.
615  0$aRegional economics.
615  0$aSpace in economics.
615  0$aRegional planning.
615  0$aCity planning.
615  0$aArchitecture.
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701   $aWarnaby$b Gary$0732925
701   $aAshworth$b G. J$g(Gregory John)$0115784
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