LEADER 02342nam  22005535  450 
001 9910298506603321
005 20251116135944.0
010   $a9783319124247 : (ebk : EbookCentral)
024 7 $a10.1007/978-3-319-12424-7
035   $a(MiAaPQ)EBC1965220
035   $a(PPN)183089855
035   $a(CKB)3710000000291593
035   $a(BIP)52396723
035   $a(EXLCZ)993710000000291593
100   $a20141125d2015      u|         0
101 0 $aeng
135   $aurun#|||uuuuu
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aRethinking place branding $ecomprehensive brand development for cities and regions /$fMihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.
210   $aCham $cSpringer$d2015
215   $a252p
300   $aDescription based upon print version of record.
320   $aIncludes bibliographical references.
330   $aAs Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.'
606   $aMarketing
606   $aRegional economics
606   $aSpace in economics
606   $aRegional planning
606   $aCity planning
606   $aArchitecture
615  0$aMarketing.
615  0$aRegional economics.
615  0$aSpace in economics.
615  0$aRegional planning.
615  0$aCity planning.
615  0$aArchitecture.
676   $a330
676   $a338.9
676   $a658.8
676   $a710
701   $aKavaratzis$b Mihalis$0732924
701   $aWarnaby$b Gary$0732925
701   $aAshworth$b G. J$g(Gregory John)$0115784
801  2$bt
912   $a9910298506603321
996   $aRethinking place branding$93375376
997   $aUNINA