02342nam 22005535 450 991029850660332120251116135944.09783319124247 : (ebk : EbookCentral)10.1007/978-3-319-12424-7(MiAaPQ)EBC1965220(PPN)183089855(CKB)3710000000291593(BIP)52396723(EXLCZ)99371000000029159320141125d2015 u| 0engurun#|||uuuuutxtrdacontentcrdamediacrrdacarrierRethinking place branding comprehensive brand development for cities and regions /Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.Cham Springer2015252pDescription based upon print version of record.Includes bibliographical references.As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.'MarketingRegional economicsSpace in economicsRegional planningCity planningArchitectureMarketing.Regional economics.Space in economics.Regional planning.City planning.Architecture.330338.9658.8710Kavaratzis Mihalis732924Warnaby Gary732925Ashworth G. J(Gregory John)115784t9910298506603321Rethinking place branding3375376UNINA