01588nam 22005295 450 991029850660332120240416233850.09783319124247 : (ebk : EbookCentral)10.1007/978-3-319-12424-7(MiAaPQ)EBC1965220(PPN)183089855(CKB)3710000000291593(EXLCZ)99371000000029159320141125d2015 u| 0engurun#|||uuuuutxtrdacontentcrdamediacrrdacarrierRethinking place branding comprehensive brand development for cities and regions /Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.Cham Springer2015252pDescription based upon print version of record.Includes bibliographical references.MarketingRegional economicsSpatial economicsRegional planningUrban planningArchitectureMarketing.Regional economics.Spatial economics.Regional planning.Urban planning.Architecture.330338.9658.8710Kavaratzis Mihalis732924Warnaby Gary732925Ashworth G. J(Gregory John)115784t9910298506603321Rethinking place branding3375376UNINA