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Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation / / by Aditi Ramdorai, Cornelius Herstatt



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Autore: Ramdorai Aditi Visualizza persona
Titolo: Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation / / by Aditi Ramdorai, Cornelius Herstatt Visualizza cluster
Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015
Edizione: 1st ed. 2015.
Descrizione fisica: 1 online resource (178 p.)
Disciplina: 330
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Soggetto topico: Health care management
Health services administration
Health economics
Globalization
Markets
Management
Industrial management
Social policy
Health Care Management
Health Economics
Emerging Markets/Globalization
Innovation/Technology Management
Social Policy
Persona (resp. second.): HerstattCornelius
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix.
Sommario/riassunto: This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
Titolo autorizzato: Frugal Innovation in Healthcare  Visualizza cluster
ISBN: 3-319-16336-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910298492503321
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Serie: India Studies in Business and Economics, . 2198-0012