04457nam 22008655 450 991029849250332120200920195619.03-319-16336-110.1007/978-3-319-16336-9(CKB)3710000000403973(EBL)2095869(SSID)ssj0001500728(PQKBManifestationID)11894613(PQKBTitleCode)TC0001500728(PQKBWorkID)11522913(PQKB)10785914(DE-He213)978-3-319-16336-9(MiAaPQ)EBC2095869(PPN)185488005(EXLCZ)99371000000040397320150429d2015 u| 0engur|n|---|||||txtccrFrugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation /by Aditi Ramdorai, Cornelius Herstatt1st ed. 2015.Cham :Springer International Publishing :Imprint: Springer,2015.1 online resource (178 p.)India Studies in Business and Economics,2198-0012Description based upon print version of record.3-319-16335-3 Includes bibliographical references.Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix.This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.India Studies in Business and Economics,2198-0012Health care managementHealth services administrationHealth economicsGlobalizationMarketsManagementIndustrial managementSocial policyHealth Care Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/527030Health Economicshttps://scigraph.springernature.com/ontologies/product-market-codes/W35000Emerging Markets/Globalizationhttps://scigraph.springernature.com/ontologies/product-market-codes/525010Innovation/Technology Managementhttps://scigraph.springernature.com/ontologies/product-market-codes/518000Social Policyhttps://scigraph.springernature.com/ontologies/product-market-codes/W34020Health care management.Health services administration.Health economics.Globalization.Markets.Management.Industrial management.Social policy.Health Care Management.Health Economics.Emerging Markets/Globalization.Innovation/Technology Management.Social Policy.330338.47362136.210.681361381658514Ramdorai Aditiauthttp://id.loc.gov/vocabulary/relators/aut1064998Herstatt Corneliusauthttp://id.loc.gov/vocabulary/relators/autBOOK9910298492503321Frugal Innovation in Healthcare2542198UNINA