LEADER 04457nam 22008655 450 001 9910298492503321 005 20200920195619.0 010 $a3-319-16336-1 024 7 $a10.1007/978-3-319-16336-9 035 $a(CKB)3710000000403973 035 $a(EBL)2095869 035 $a(SSID)ssj0001500728 035 $a(PQKBManifestationID)11894613 035 $a(PQKBTitleCode)TC0001500728 035 $a(PQKBWorkID)11522913 035 $a(PQKB)10785914 035 $a(DE-He213)978-3-319-16336-9 035 $a(MiAaPQ)EBC2095869 035 $a(PPN)185488005 035 $a(EXLCZ)993710000000403973 100 $a20150429d2015 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFrugal Innovation in Healthcare $eHow Targeting Low-Income Markets Leads to Disruptive Innovation /$fby Aditi Ramdorai, Cornelius Herstatt 205 $a1st ed. 2015. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2015. 215 $a1 online resource (178 p.) 225 1 $aIndia Studies in Business and Economics,$x2198-0012 300 $aDescription based upon print version of record. 311 $a3-319-16335-3 320 $aIncludes bibliographical references. 327 $aIntroduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix. 330 $aThis book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) ? the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market. 410 0$aIndia Studies in Business and Economics,$x2198-0012 606 $aHealth care management 606 $aHealth services administration 606 $aHealth economics 606 $aGlobalization 606 $aMarkets 606 $aManagement 606 $aIndustrial management 606 $aSocial policy 606 $aHealth Care Management$3https://scigraph.springernature.com/ontologies/product-market-codes/527030 606 $aHealth Economics$3https://scigraph.springernature.com/ontologies/product-market-codes/W35000 606 $aEmerging Markets/Globalization$3https://scigraph.springernature.com/ontologies/product-market-codes/525010 606 $aInnovation/Technology Management$3https://scigraph.springernature.com/ontologies/product-market-codes/518000 606 $aSocial Policy$3https://scigraph.springernature.com/ontologies/product-market-codes/W34020 615 0$aHealth care management. 615 0$aHealth services administration. 615 0$aHealth economics. 615 0$aGlobalization. 615 0$aMarkets. 615 0$aManagement. 615 0$aIndustrial management. 615 0$aSocial policy. 615 14$aHealth Care Management. 615 24$aHealth Economics. 615 24$aEmerging Markets/Globalization. 615 24$aInnovation/Technology Management. 615 24$aSocial Policy. 676 $a330 676 $a338.473621 676 $a36.210.681 676 $a361 676 $a381 676 $a658514 700 $aRamdorai$b Aditi$4aut$4http://id.loc.gov/vocabulary/relators/aut$01064998 702 $aHerstatt$b Cornelius$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910298492503321 996 $aFrugal Innovation in Healthcare$92542198 997 $aUNINA