Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor
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| Autore: |
Alonso Dos Santos Manuel
|
| Titolo: |
Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor
|
| Pubblicazione: | Hershey, Pennsylvania : , : Business Science Reference, , 2017 |
| ©2017 | |
| Descrizione fisica: | PDFs (331 pages) : illustrations |
| Disciplina: | 658.8001/9 |
| Soggetto topico: | Marketing - Psychological aspects |
| Management - Psychological aspects | |
| Neurosciences | |
| Soggetto non controllato: | Consumer reactions |
| Customer temperament | |
| Emotional connections | |
| Experiential marketing | |
| Facial coding | |
| Neuromarketing | |
| Television advertisements | |
| Persona (resp. second.): | Alonso Dos SantosManuel <1981-> |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit. |
| Sommario/riassunto: | "This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher. |
| Titolo autorizzato: | Applying neuroscience to business practice |
| ISBN: | 9781522510291 |
| 9781522510284 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910148745703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |