{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":20,"n_cols":5,"rows_kept":20,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[5,2,5,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[13,2,13,3],[14,2,14,3],[17,2,17,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910148745703321"]
[null,null,"Autore",null,"Alonso Dos Santos Manuel"]
[null,null,"Titolo",null,"Applying neuroscience to business practice / / Manuel Alonso Dos Santos, editor"]
[null,null,"Pubbl/distr/stampa",null,"Hershey, Pennsylvania : , : Business Science Reference, , 2017"]
[{"$nulls":4},"©2017"]
[null,null,"ISBN",null,"9781522510291"]
[{"$nulls":4},"9781522510284"]
[null,null,"Descrizione fisica",null,"PDFs (331 pages) : illustrations"]
[null,null,"Collana",null,"Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series, , 2327-3437"]
[null,null,"Disciplina",null,"658.8001/9"]
[null,null,"Soggetti",null,"Marketing - Psychological aspects"]
[{"$nulls":4},"Management - Psychological aspects"]
[{"$nulls":4},"Neurosciences"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit."]
[null,null,null,"Sommario/riassunto","\"This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world "]
[{"$nulls":4},"applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research\"--Provided by publisher."]