03580nam 2200613 450 991014874570332120161111155604.09781522510291electronic9781522510284print10.4018/978-1-5225-1028-4(CKB)3710000000920438(MiAaPQ)EBC4729469(CaBNVSL)gtp00566543(OCoLC)962445480(IGIG)00156638(EXLCZ)99371000000092043820161109d2017 fy 0engurbn||||m|||ardacontentrdamediardacarrierApplying neuroscience to business practice /Manuel Alonso Dos Santos, editorHershey, Pennsylvania :Business Science Reference,2017.©2017PDFs (331 pages) illustrationsAdvances in Business Strategy and Competitive Advantage (ABSCA) Book Series,2327-34371-5225-1028-1 Includes bibliographical references and index.Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit."This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher.MarketingPsychological aspectsManagementPsychological aspectsNeurosciencesConsumer reactionsCustomer temperamentEmotional connectionsExperiential marketingFacial codingNeuromarketingTelevision advertisementsMarketingPsychological aspects.ManagementPsychological aspects.Neurosciences.658.8001/9Alonso Dos Santos Manuel1249759Alonso Dos Santos Manuel1981-CaBNVSLCaBNVSLCaBNVSLBOOK9910148745703321Applying neuroscience to business practice2896019UNINA05402nam 2200661Ia 450 991078603080332120230801230142.01-283-92038-71-61499-129-4(CKB)2670000000326841(EBL)1109527(OCoLC)826853880(SSID)ssj0000781796(PQKBManifestationID)12367194(PQKBTitleCode)TC0000781796(PQKBWorkID)10733988(PQKB)11386308(MiAaPQ)EBC1109527(Au-PeEL)EBL1109527(CaPaEBR)ebr10641761(CaONFJC)MIL423288(EXLCZ)99267000000032684120120814d2012 uy 0engur|n|---|||||txtccrLaser-plasma acceleration : proceedings of the International School of Physics "Enrico Fermi", Varenna on Lake Como, Villa Monastero, 20-25 June 2011[electronic resource] =Accelerazione laser-plasma : rendiconti della Scuola internazionale di fisica "Enrico Fermi", Varenna sul Lago di Como, Villa Monastero, 20-25 Giugno 2011 /edited by F. Ferroni and L.A. Gizzi, directors of the course, and R. FacciniAmsterdam ;Washington, DC IOS Press ;Bologna-Italy Società Italiana di Fisica20121 online resource (286 p.)Proceedings of the International School of Physics "Enrico Fermi",0074-784X ;course 179Description based upon print version of record.1-61499-128-6 Includes bibliographical references.Title Page; INDICE; Preface; Gruppo fotografico dei partecipanti al Corso; Physics of high-intensity laser-plasma interactions; Introduction; Field ionization; Plasma creation and characterization; Nonlinear laser propagation in underdense plasmas; Cold fluid equations; Electromagnetic waves; Electrostatic (Langmuir) waves; Dispersion properties; Relativistic self-focussing; Ponderomotive channel formation; Plasma wave propagation; Wakefield excitation; Electron acceleration; Laser interaction with solids; Collisional heating; Collisional absorption; Collisionless absorptionHot electron generationIon acceleration; Numerical simulation of laser-plasma interactions; Hydrodynamics; Particle-in-cell codes; Tutorial on particle-in-cell simulation; The PIC code BOPS; Prerequisites; Installation; Running BOPS; Project I: Laser wakefield accelerator; Project II: Ion acceleration-TNSA vs. RPA; Accelerator physics: Basic principles on beam focusing and transport; Introduction; Laminar and non-laminar beams; The emittance concept; The r.m.s envelope equation; External forces; Space charge forces; Correlated emittance oscillationsMatching conditions in a plasma acceleratorLasers for laser-plasma acceleration; Introduction; Ultrashort laser pulses; Defining an ultrashort laser pulse; Ultrashort-pulse generation; Mode-locking; Maximising the energy; Master Oscillator Power Amplifier; Amplification; Gain saturation; Gain narrowing; Beam quality; Chirped-pulse amplification; Contrast; Laser technologies; Glass laser systems; Titanium-sapphire systems; Diode-pumped systems; Optical parametric chirped-pulse amplification systems; Conclusions; Particle beam diagnostics and control; Introduction; Beam charge measurementsIntercepting measurementsNon-intercepting measurements; Beam position monitors; Broad-band BPM pickups; Resonant BPM pickups; Diagnostics for the transverse phase space; Beam matrix based schemes; Phase space mapping based schemes; Beam profile measurements; Diagnostics for the longitudinal phase space; Bunch length measurements; Energy spread; Beam energy; Beam synchronous timing; Laser plasma diagnostics; Introduction; Basic physical processes; CPA lasers in experiments; Laser-solid interaction; Role of ASE in the interaction with plastic foils; Experimental signatures of preplasmaPropagation in gases and optical probingPropagation of ultraintense laser pulses in gas-jets; Basic spectroscopy techniques; The single-photon detection technique; Energy-resolved imaging; Fast electron transport in multilayer targets; Directional bremsstrahlung; Ion acceleration to study target resistivity; Conclusions; Preliminary results of the self-injection test experiment (SITE) at FLAME; Introduction; FLAME laser system; FLAME target area and main diagnostic; SITE preliminary results; Conclusion; Development of a Multi-GeV spectrometer for laser-plasma experiments at FLAMEIntroductionPlasma acceleratorsCongressesLaser plasmasCongressesPlasma acceleratorsLaser plasmas539.737Ferroni F(Fernando)1515209Gizzi L. A(Leonida Antonio)1515210Faccini R(Riccardo)1515211Società italiana di fisica.International School of Physics "Enrico Fermi"MiAaPQMiAaPQMiAaPQBOOK9910786030803321Laser-plasma acceleration : proceedings of the International School of Physics "Enrico Fermi", Varenna on Lake Como, Villa Monastero, 20-25 June 20113750835UNINA