03580nam 2200613 450 991014874570332120161111155604.09781522510291electronic9781522510284print10.4018/978-1-5225-1028-4(CKB)3710000000920438(MiAaPQ)EBC4729469(CaBNVSL)gtp00566543(OCoLC)962445480(IGIG)00156638(EXLCZ)99371000000092043820161109d2017 fy 0engurbn||||m|||ardacontentrdamediardacarrierApplying neuroscience to business practice /Manuel Alonso Dos Santos, editorHershey, Pennsylvania :Business Science Reference,2017.©2017PDFs (331 pages) illustrationsAdvances in Business Strategy and Competitive Advantage (ABSCA) Book Series,2327-34371-5225-1028-1 Includes bibliographical references and index.Assessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Bárbara Aucejo Devís, Maria Pocoví -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna Çakar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit."This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher.MarketingPsychological aspectsManagementPsychological aspectsNeurosciencesConsumer reactionsCustomer temperamentEmotional connectionsExperiential marketingFacial codingNeuromarketingTelevision advertisementsMarketingPsychological aspects.ManagementPsychological aspects.Neurosciences.658.8001/9Alonso Dos Santos Manuel1249759Alonso Dos Santos Manuel1981-CaBNVSLCaBNVSLCaBNVSLBOOK9910148745703321Applying neuroscience to business practice2896019UNINA