LEADER 03580nam 2200613 450 001 9910148745703321 005 20161111155604.0 010 $a9781522510291$belectronic 010 $z9781522510284$bprint 024 7 $a10.4018/978-1-5225-1028-4 035 $a(CKB)3710000000920438 035 $a(MiAaPQ)EBC4729469 035 $a(CaBNVSL)gtp00566543 035 $a(OCoLC)962445480 035 $a(IGIG)00156638 035 $a(EXLCZ)993710000000920438 100 $a20161109d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aApplying neuroscience to business practice /$fManuel Alonso Dos Santos, editor 210 1$aHershey, Pennsylvania :$cBusiness Science Reference,$d2017. 210 4$dİ2017 215 $aPDFs (331 pages) $cillustrations 225 0 $aAdvances in Business Strategy and Competitive Advantage (ABSCA) Book Series,$x2327-3437 311 $a1-5225-1028-1 320 $aIncludes bibliographical references and index. 327 $aAssessing consumer reactions with neuroscientific measurements / Christopher Rumpf, Christoph Breuer -- Neuromarketing step by step: based on scientific publications / Erick Valencia -- Neuromarketing perspective of consumer choice / Salim Lahmiri -- Experiential marketing: searching for emotional connection with consumers in POS / Ba?rbara Aucejo Devi?s, Maria Pocovi? -- Mastering cognitive neuroscience and social neuroscience perspectives in the information age / Kijpokin Kasemsap -- Neuroscience applications in financial markets: a practitioner's perspective / Alessia Falsarone -- Interaction between the emotional and rational aspects in consumer buying process for typical food products of Italy / Luisa Sturiale, Alessandro Scuderi -- Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV ads / Patrizia Cherubino [and 8 others] -- How is the personality of Facebook customers?: Cloninger's psychobiological model of temperament as a predictor of SNSs / Juan Jose Delgado -- Neuroscience applications on the assessments of TV ads / Tuna C?akar, Kaan Gez -- Neuromarketing from the perspective of advertising professionals: a battle between creatives and strategic planners / Ugur Bakir, Muge Elden, Erdem Gecit. 330 3 $a"This book provides theoretical frameworks and current empirical research in the field by highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research"--Provided by publisher. 606 $aMarketing$xPsychological aspects 606 $aManagement$xPsychological aspects 606 $aNeurosciences 610 $aConsumer reactions 610 $aCustomer temperament 610 $aEmotional connections 610 $aExperiential marketing 610 $aFacial coding 610 $aNeuromarketing 610 $aTelevision advertisements 615 0$aMarketing$xPsychological aspects. 615 0$aManagement$xPsychological aspects. 615 0$aNeurosciences. 676 $a658.8001/9 700 $aAlonso Dos Santos$b Manuel$01249759 702 $aAlonso Dos Santos$b Manuel$f1981- 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910148745703321 996 $aApplying neuroscience to business practice$92896019 997 $aUNINA