Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath
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| Autore: |
Heath Robert <1947->
|
| Titolo: |
Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath
|
| Pubblicazione: | Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (xi, 248 pages) |
| Disciplina: | 659.101/9 |
| Soggetto topico: | Advertising - Psychological aspects |
| Emotions | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index. |
| Titolo autorizzato: | Seducing the subconscious |
| ISBN: | 1-119-96762-7 |
| 1-280-58635-4 | |
| 9786613616180 | |
| 1-119-96763-5 | |
| 1-119-96900-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910819465503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |