02479nam 2200529Ia 450 991081946550332120240516135513.01-119-96762-71-280-58635-497866136161801-119-96763-51-119-96900-X(CKB)4330000000002226(MiAaPQ)EBC879008(MiAaPQ)EBC4043413(Au-PeEL)EBL879008(CaPaEBR)ebr10546552(CaONFJC)MIL361618(OCoLC)782880125(PPN)270862560(EXLCZ)99433000000000222620111020d2012 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierSeducing the subconscious[electronic resource] the psychology of emotional influence in advertising /Robert Heath1st ed.Chichester, West Sussex ;Hoboken, NJ Wiley20121 online resource (xi, 248 pages)0-470-97488-5 Includes bibliographical references and index.Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index.AdvertisingPsychological aspectsEmotionsAdvertisingPsychological aspects.Emotions.659.101/9Heath Robert1947-1705537MiAaPQMiAaPQMiAaPQBOOK9910819465503321Seducing the subconscious4092285UNINA