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Record Nr. |
UNINA9910819465503321 |
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Autore |
Heath Robert <1947-> |
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Titolo |
Seducing the subconscious [[electronic resource] ] : the psychology of emotional influence in advertising / / Robert Heath |
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Pubbl/distr/stampa |
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Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, 2012 |
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ISBN |
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1-119-96762-7 |
1-280-58635-4 |
9786613616180 |
1-119-96763-5 |
1-119-96900-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xi, 248 pages) |
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Disciplina |
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Soggetti |
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Advertising - Psychological aspects |
Emotions |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Intro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index. |
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