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100   $a20111020d2012      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSeducing the subconscious $ethe psychology of emotional influence in advertising /$fRobert Heath
205   $a1st ed.
210   $aChichester, West Sussex ;$aHoboken, NJ $cWiley$d2012
215   $a1 online resource (xi, 248 pages)
311 08$a9780470974889 
311 08$a0470974885 
320   $aIncludes bibliographical references and index.
327   $aIntro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index.
330 8 $aOur relationship with ads: it's complicated   A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. 
606   $aAdvertising$xPsychological aspects
606   $aEmotions
615  0$aAdvertising$xPsychological aspects.
615  0$aEmotions.
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996   $aSeducing the subconscious$94092285
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