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010   $a9786613616180
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100   $a20111020d2012      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aSeducing the subconscious$b[electronic resource] $ethe psychology of emotional influence in advertising /$fRobert Heath
205   $a1st ed.
210   $aChichester, West Sussex ;$aHoboken, NJ $cWiley$d2012
215   $a1 online resource (xi, 248 pages)
311   $a0-470-97488-5 
320   $aIncludes bibliographical references and index.
327   $aIntro -- Seducing the Subconscious -- Contents -- Foreword -- Introduction -- Part 1 Taking Advertising Apart -- 1 The Persuasion Model -- 2 Alternative Ideas -- 3 Why We Don't Pay Attention to Advertising -- Part 1 Summary -- Part 2 The Psychology of Communication -- 4 Learning and Attention -- 5 The Role of Memory -- 6 HowWe Process Communication -- 7 Problems with Getting Attention -- Part 2 Summary -- Part 3 Emotion and Consciousness -- 8 Emotional Processing -- 9 Our Adaptive Subconscious -- 10 Emotion and Attention -- Part 3 Summary -- Part 4 Decisions and Relationships -- 11 Decision-Making -- 12 The Power of Metacommunication -- 13 The Subconscious Seduction Model -- Part 4 Summary -- Part 5 Taking A Fresh Look at Advertising -- 14 Under the Radar -- 15 The Hidden Power of New Media -- 16 Legal, Decent, Honest, and Truthful? -- 17 How to Spot Subconscious Seduction -- Conclusion -- References -- Index.
606   $aAdvertising$xPsychological aspects
606   $aEmotions
615  0$aAdvertising$xPsychological aspects.
615  0$aEmotions.
676   $a659.101/9
700   $aHeath$b Robert$f1947-$01705537
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910819465503321
996   $aSeducing the subconscious$94092285
997   $aUNINA