Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Perrey Jesko
|
| Titolo: |
Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
|
| Pubblicazione: | Chichester, West Sussex, : Wiley, 2013 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 recurso en línea (399 páginas) : ilustraciones |
| Disciplina: | 658.8 |
| 658.8700688 | |
| Soggetto topico: | Branding (Marketing) |
| Brand name products | |
| Retail trade | |
| Construcció de marca (Màrqueting) | |
| Productes de marca | |
| Comerç al detall | |
| Soggetto genere / forma: | Llibres electrònics |
| Altri autori: |
SpilleckeDennis
|
| Note generali: | "Perspectives on consumer industries & retail"--Cover. |
| Includes index. | |
| Nota di contenuto: | pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. |
| Sommario/riassunto: | Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters |
| Titolo autorizzato: | Retail marketing and branding |
| ISBN: | 1-119-20790-8 |
| 1-283-89330-4 | |
| 1-118-48950-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910815880503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |