02701nam 2200721 a 450 991081588050332120220429101839.01-119-20790-81-283-89330-41-118-48950-0(CKB)2550000000710763(EBL)1095122(OCoLC)823227793(SSID)ssj0000811754(PQKBManifestationID)12344618(PQKBTitleCode)TC0000811754(PQKBWorkID)10850687(PQKB)11748974(Au-PeEL)EBL1095122(CaPaEBR)ebr10634640(CaONFJC)MIL420580(CaSebORM)9781118489529(MiAaPQ)EBC1095122(EXLCZ)99255000000071076320120107d2013 uy 0engurcn####|||||rdacontentrdamediardacarrierRetail marketing and branding[electronic resource] a definitive guide to maximizing ROI /Jesko Perrey and Dennis Spillecke2nd ed.Chichester, West Sussex Wiley20131 recurso en línea (399 páginas) ilustraciones"Perspectives on consumer industries & retail"--Cover.Includes index.1-118-48952-7 pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chaptersBranding (Marketing)Brand name productsRetail tradeConstrucció de marca (Màrqueting)thubProductes de marcathubComerç al detallthubLlibres electrònicsthubBranding (Marketing)Brand name products.Retail trade.Construcció de marca (Màrqueting)Productes de marcaComerç al detall658.8658.8700688Perrey Jesko1646427Spillecke Dennis1646428MiAaPQMiAaPQMiAaPQBOOK9910815880503321Retail marketing and branding3993431UNINA