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Autore: |
Simmons Annette
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Titolo: |
Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons
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Pubblicazione: | New York, : Amacom, c2007 |
Edizione: | 1st edition |
Descrizione fisica: | 1 online resource (241 p.) |
Disciplina: | 658.4/52 |
Soggetto topico: | Business communication |
Storytelling | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. 213-216) and index. |
Nota di contenuto: | PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
Sommario/riassunto: | Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is. |
Titolo autorizzato: | Whoever tells the best story wins ![]() |
ISBN: | 1-62198-464-8 |
1-281-12670-5 | |
9786611126704 | |
0-8144-0084-1 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910784536303321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |