02401nam 2200601 a 450 991078453630332120200520144314.01-62198-464-81-281-12670-597866111267040-8144-0084-1(CKB)1000000000366062(EBL)876801(OCoLC)162141886(SSID)ssj0000078703(PQKBManifestationID)11110906(PQKBTitleCode)TC0000078703(PQKBWorkID)10066597(PQKB)10181876(Au-PeEL)EBL876801(CaPaEBR)ebr10196165(CaONFJC)MIL112670(CaSebORM)9780814409145(MiAaPQ)EBC876801(EXLCZ)99100000000036606220061106d2007 uy 0engur|n|---|||||txtccrWhoever tells the best story wins[electronic resource] how to use your own stories to communicate with power and impact /Annette Simmons1st editionNew York Amacomc20071 online resource (241 p.)Description based upon print version of record.0-8144-0914-8 Includes bibliographical references (p. 213-216) and index.PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.Business communicationStorytellingBusiness communication.Storytelling.658.4/52Simmons Annette1500592MiAaPQMiAaPQMiAaPQBOOK9910784536303321Whoever tells the best story wins3727330UNINA