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010   $a9786611126704
010   $a0-8144-0084-1
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100   $a20061106d2007      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aWhoever tells the best story wins$b[electronic resource] $ehow to use your own stories to communicate with power and impact /$fAnnette Simmons
205   $a1st edition
210   $aNew York $cAmacom$dc2007
215   $a1 online resource (241 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-0914-8 
320   $aIncludes bibliographical references (p. 213-216) and index.
327   $aPART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
330   $aOnce upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.
606   $aBusiness communication
606   $aStorytelling
615  0$aBusiness communication.
615  0$aStorytelling.
676   $a658.4/52
700   $aSimmons$b Annette$01500592
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784536303321
996   $aWhoever tells the best story wins$93727330
997   $aUNINA