Strategic public relations leadership / / Anne Gregory and Paul Willis

• Autore: Gregory Anne <1953-, >
• Pubblicazione: Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2013
• Descrizione fisica: 1 online resource (177 p.)
• Disciplina: 659.2
• Soggetto topico: Public relations - Management
• Altri autori: WillisPaul A
• Note generali: Includes index.
• Nota di contenuto: Cover ; Half Title ; Title Page ; Copyright Page ; Table of Contents ; List of figures ; List of tables ; Acknowledgements ; 1. Introduction; Aims, aspirations and approach ; The shape of the book ; Notes ; Part I: The strategic contribution of public relations; 2. A public relations view of the organisation; What an organisation is ; A management perspective A stakeholder perspective ; A public relations perspective ; The strategy contribution ; The stakeholder contribution ; Summary ; Notes ; 3. Leadership and public relations; Introduction ; Where do we start with leadership? ; Diving deeper ; Public relations and leadership come together Mind the gap: the need for more research ; Summary ; Notes ; 4. Supporting the chief executive; Introduction ; Stakeholder expectations and governance ; Accountability amplified by turbulence and scrutiny ; The changing organisational climate ; The need for trusted advisers Joined in adversity: the CEO and public relations leader ; Situational sensitivity ; Summary ; Notes ; 5. A new model of strategic public relations; Introduction ; Roles in general ; The four-by-four model ; The contribution of public relations at four strategic levels ; Societal levelCorporate level; Value-chain level; Functional level; The four attributes: DNA strands ; An excellent understanding of the brand; Leadership; Public relations as a core organisational competence; Excellence in planning, managing and evaluating public relations; Summary: the four principal roles ; Notes ; Part II: The preoccupations of public relations leader; 6. Contextual intelligence; Introduction ; What is contextual intelligence? ; Having the right strategic mindset
• Sommario/riassunto: <P>Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. </P><P></P><P>This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. T
• Titolo autorizzato: Strategic public relations leadership
• ISBN: 1-135-94673-6; 0-415-66795-X; 0-203-38473-3; 1-135-94666-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910779706303321
• Lo trovi qui: Univ. Federico II