LEADER 05071oam 2200661I 450 001 9910779706303321 005 20230728221208.0 010 $a1-135-94673-6 010 $a0-415-66795-X 010 $a0-203-38473-3 010 $a1-135-94666-3 024 7 $a10.4324/9780203384732 035 $a(CKB)2550000001103181 035 $a(EBL)1318999 035 $a(OCoLC)854976345 035 $a(SSID)ssj0000950814 035 $a(PQKBManifestationID)12448098 035 $a(PQKBTitleCode)TC0000950814 035 $a(PQKBWorkID)10881632 035 $a(PQKB)11565448 035 $a(MiAaPQ)EBC1318999 035 $a(Au-PeEL)EBL1318999 035 $a(CaPaEBR)ebr10736690 035 $a(CaONFJC)MIL505687 035 $a(OCoLC)853455908 035 $a(FINmELB)ELB132931 035 $a(EXLCZ)992550000001103181 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStrategic public relations leadership /$fAnne Gregory and Paul Willis 210 1$aAbingdon, Oxon ;$aNew York, N.Y. :$cRoutledge,$d2013. 215 $a1 online resource (177 p.) 300 $aIncludes index. 311 $a0-415-66794-1 311 $a1-299-74436-2 327 $aCover ; Half Title ; Title Page ; Copyright Page ; Table of Contents ; List of figures ; List of tables ; Acknowledgements ; 1. Introduction; Aims, aspirations and approach ; The shape of the book ; Notes ; Part I: The strategic contribution of public relations; 2. A public relations view of the organisation; What an organisation is 327 $aA management perspective A stakeholder perspective ; A public relations perspective ; The strategy contribution ; The stakeholder contribution ; Summary ; Notes ; 3. Leadership and public relations; Introduction ; Where do we start with leadership? ; Diving deeper 327 $aPublic relations and leadership come together Mind the gap: the need for more research ; Summary ; Notes ; 4. Supporting the chief executive; Introduction ; Stakeholder expectations and governance ; Accountability amplified by turbulence and scrutiny ; The changing organisational climate 327 $aThe need for trusted advisers Joined in adversity: the CEO and public relations leader ; Situational sensitivity ; Summary ; Notes ; 5. A new model of strategic public relations; Introduction ; Roles in general ; The four-by-four model ; The contribution of public relations at four strategic levels 327 $aSocietal levelCorporate level; Value-chain level; Functional level; The four attributes: DNA strands ; An excellent understanding of the brand; Leadership; Public relations as a core organisational competence; Excellence in planning, managing and evaluating public relations; Summary: the four principal roles ; Notes ; Part II: The preoccupations of public relations leader; 6. Contextual intelligence; Introduction ; What is contextual intelligence? 327 $aHaving the right strategic mindset 330 $a

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. T 606 $aPublic relations$xManagement 615 0$aPublic relations$xManagement. 676 $a659.2 700 $aGregory$b Anne$f1953-,$01572319 701 $aWillis$b Paul A$0144666 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910779706303321 996 $aStrategic public relations leadership$93847149 997 $aUNINA