05071oam 2200661I 450 991077970630332120230728221208.01-135-94673-60-415-66795-X0-203-38473-31-135-94666-310.4324/9780203384732(CKB)2550000001103181(EBL)1318999(OCoLC)854976345(SSID)ssj0000950814(PQKBManifestationID)12448098(PQKBTitleCode)TC0000950814(PQKBWorkID)10881632(PQKB)11565448(MiAaPQ)EBC1318999(Au-PeEL)EBL1318999(CaPaEBR)ebr10736690(CaONFJC)MIL505687(OCoLC)853455908(FINmELB)ELB132931(EXLCZ)99255000000110318120180706d2013 uy 0engur|n|---|||||txtccrStrategic public relations leadership /Anne Gregory and Paul WillisAbingdon, Oxon ;New York, N.Y. :Routledge,2013.1 online resource (177 p.)Includes index.0-415-66794-1 1-299-74436-2 Cover ; Half Title ; Title Page ; Copyright Page ; Table of Contents ; List of figures ; List of tables ; Acknowledgements ; 1. Introduction; Aims, aspirations and approach ; The shape of the book ; Notes ; Part I: The strategic contribution of public relations; 2. A public relations view of the organisation; What an organisation isA management perspective A stakeholder perspective ; A public relations perspective ; The strategy contribution ; The stakeholder contribution ; Summary ; Notes ; 3. Leadership and public relations; Introduction ; Where do we start with leadership? ; Diving deeperPublic relations and leadership come together Mind the gap: the need for more research ; Summary ; Notes ; 4. Supporting the chief executive; Introduction ; Stakeholder expectations and governance ; Accountability amplified by turbulence and scrutiny ; The changing organisational climateThe need for trusted advisers Joined in adversity: the CEO and public relations leader ; Situational sensitivity ; Summary ; Notes ; 5. A new model of strategic public relations; Introduction ; Roles in general ; The four-by-four model ; The contribution of public relations at four strategic levelsSocietal levelCorporate level; Value-chain level; Functional level; The four attributes: DNA strands ; An excellent understanding of the brand; Leadership; Public relations as a core organisational competence; Excellence in planning, managing and evaluating public relations; Summary: the four principal roles ; Notes ; Part II: The preoccupations of public relations leader; 6. Contextual intelligence; Introduction ; What is contextual intelligence?Having the right strategic mindset<P>Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. </P><P></P><P>This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. TPublic relationsManagementPublic relationsManagement.659.2Gregory Anne1953-,1572319Willis Paul A144666MiAaPQMiAaPQMiAaPQBOOK9910779706303321Strategic public relations leadership3847149UNINA