Artful persuasion [[e-book] ] : how to command attention, change minds, and influence people / / Harry Mills
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Mills Harry <1950->
|
| Titolo: |
Artful persuasion [[e-book] ] : how to command attention, change minds, and influence people / / Harry Mills
|
| Pubblicazione: | New York, : AMACOM, c2000 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (xviii, 300 p. ) : ill. ; |
| Disciplina: | 153.8/52 |
| Soggetto topico: | Influence (Psychology) |
| Persuasion (Psychology) | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references (p. [288]-294) and index. |
| Sommario/riassunto: | There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness. How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes." |
| Titolo autorizzato: | Artful persuasion |
| ISBN: | 0-8144-2525-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910678504403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |