02415nam 2200517 a 450 991067850440332120230422041655.00-8144-2525-9(CKB)111004368610942(MH)012579895-4(SSID)ssj0000106027(PQKBManifestationID)11990485(PQKBTitleCode)TC0000106027(PQKBWorkID)10106182(PQKB)11428137(CaSebORM)0814470637(EXLCZ)9911100436861094219991028d2000 uy 0engurcn####|||||txtccrArtful persuasion[e-book] how to command attention, change minds, and influence people /Harry Mills1st editionNew York AMACOMc20001 online resource (xviii, 300 p. )ill. ;Bibliographic Level Mode of Issuance: Monograph0-8144-7063-7 Includes bibliographical references (p. [288]-294) and index.There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes." Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness. How successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes."Influence (Psychology)Persuasion (Psychology)Influence (Psychology)Persuasion (Psychology)153.8/52Mills Harry1950-923685DLCDLCDLCSafari Books Online, LLCMHBOOK9910678504403321Artful persuasion2364543UNINA