{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":16,"n_cols":5,"rows_kept":16,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[10,2,10,3],[11,2,11,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910678504403321"]
[null,null,"Autore",null,"Mills Harry <1950->"]
[null,null,"Titolo",null,"Artful persuasion [[e-book] ] : how to command attention, change minds, and influence people / / Harry Mills"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM, c2000"]
[null,null,"ISBN",null,"0-8144-2525-9"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (xviii, 300 p. ) : ill. ;"]
[null,null,"Disciplina",null,"153.8/52"]
[null,null,"Soggetti",null,"Influence (Psychology)"]
[{"$nulls":4},"Persuasion (Psychology)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [288]-294) and index."]
[null,null,null,"Sommario/riassunto","There's really nothing mysterious about getting people to change  their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders--advertisers, salespeople,  politicians, spin doctors--depend on the fact that everyone responds to messages  in just two ways: thoughtfully or mindlessly. And they know how to  manipulate these two persuasion routes to make even the most doubtful say  \"yes.\" Jam-packed with fascinating case studies and surprising examples,  this comprehensive, entertaining how-to guide puts the powerful tool of  persuasion at anyone's disposal. It explains: How the master persuaders--the Churchills, Lincolns, and  Roosevelts--create powerful, memorable messages that convince people of  their arguments' logic and rightness. How successful persuaders exploit the psychological  triggers that cause people to subconsciously move from \"no\" to  \"yes.\""]